Friday, March 30, 2007

In my last two posts, I've shared with you a number of creative job search techniques, also known as "guerilla" tactics ... tactics that require little investment in time or money, but may pay off big time in terms of results. Today we'll take a look at profession-specific guerilla tactics that help you to prove your match to the type of work you are seeking.

Profession-Specific Creative Approaches

  • Business Administration/Marketing: Write a standard product introduction in the format of a press release or a product brochure. The kicker is that the product being introduced is you. Include full specifications about yourself as the new product.
  • Accounting/AR/AP/Payroll: Design a general ledger, payroll form, or other industry-appropriate document, using your skills, capabilities, and strengths as the raw data.
  • Marketing/Promotions/PR: Create a marketing flyer to reach your target market. The format can vary based on the type of standard communication specific to a particular industry, so it usually ties in with a specific theme. The best format is one that is standard and recognizable as an "industry format" for your chosen industry.
  • Desk-Top Publishing/Journalism/Writing: This technique works well for those in the publishing and creative fields. Create a one-page newspaper with yourself as the headline and sideline stories.
  • Technical Sales: Develop a product ad about yourself which follows the industry format for such an ad. This technique works well for the technical fields, such as Computer Science and Engineering.
  • Finance: This technique works very well for Finance and related majors. Write a tombstone ad similar to those you would find in Barron's or The Wall Street Journal that are used for listing an initial public offering or corporate bond offering.
  • Accounting: Granted, this technique only works well with accountants seeking a career in public accounting. It is written in the same standard format as the audit certification statement made by a public accounting firm after an audit. The twist is that this is written about an accounting grad, "certifying" your background and skills in the industry. It is then signed by either a fictitious "Partner-in-Charge" with the firm or, better yet, by the academic head of the school of Accounting at your college.

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