Research, research, research! That's one of your key tasks as a job seeker ... to research employers. You conduct this research to:
- Identify potential employers to contact.
- Evaluate potential employers as key prospects for your search.
- Learn about the company prior to interviews, negotiations, and acceptance of a job offer.
Okay, but what specific kinds of information are you looking for?
- Company mission, values, and vision.
- Company history; evidence of growth.
- Financial status; sales history; history of layoffs/downsizings/rightsizings.
- Sources of revenue; product lines; diversification; new/emerging products/services.
- Types of positions they hire for; benefit packages; salary structure.
- Internal organization; position titles of executives/directors/managers.
- News articles published about a company; press releases published by a company.
- Comparisons of how a particular employer stacks up with competitors (Best's insurance ratings is a class example).
- Names of corporate officers, board members, and key staff members in the department(s) you are most interested in joining.
When conducting employer/industry research, remember that your local reference librarian is one key contact you won't want to miss!
Check out these sample resources available through most public library systems for free:
- Associations Unlimited
- Business and Company Resource Center
- Hoover's Online
- Mergent Online
- Article archives
- News/information/newswire services